NSC Eyes Private Sector Funding for Sports Development, Targets eSports Market*



The National Sports Commission (NSC) has reaffirmed its commitment to creating a sustainable sports economy, with a focus on tapping into the rapidly growing eSports industry.

This development was highlighted during a session where NSC Chairman Mallam Shehu Dikko and Director General Hon. Bukola Olopade received presentations on private sector-driven funding and development strategies for Nigerian sports.

The Co-founder and Head of Partnerships at Game Africa, Damilola Pedro, emphasized the multi-billion-dollar potential of eSports in revolutionizing Nigeria’s sports economy, particularly in empowering youths through video gaming.

Meanwhile, Osi-Apagun Lai Labode, MD/CEO of CashToken Rewards Africa, introduced the Nigeria National Public-Private Universal Sports and Social Security System (NINPPUSSS), a funding model aimed at generating billions of naira annually for sports development.

The NINPPUSSS initiative seeks to promote grassroots sports development and support athletes, with a target of generating approximately N1 Trillion annually. The NSC leadership expressed optimism about leveraging these innovative approaches to achieve a robust and sustainable sports ecosystem.

This move underscores the NSC’s readiness to embrace cutting-edge solutions, including eSports integration, as a critical component of Nigeria’s sports and economic future. The Commission is committed to achieving President Bola Tinubu’s vision for a vibrant sports economy in Nigeria.


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